The Sorcerer's Guide

Disney's new Lightning Lane Premier Pass for Walt Disney World  and Disneyland  is Disney's latest way to sell exclusivity. With a daily charge more than the price of a one-day ticket, this is a premium product for a premium price. While Disney's profits will love the new revenue stream, is it going to alienate even more guests? Even though Disney keeps building the narrative that it's expensive and confusing to visit, it's unlikely that standby lines will be noticeably longer because of the new product. Same Offerings, Higher Price Overall, the Premier Pass doesn't represent a new service being allocated to the park. The number of people that can ride each ride is essentially fixed. There are small variations based on breakdowns, guests taking extra time to load, or the number of ride vehicles being used. But the availability of a Lightning Lane Premier Pass does not  make a difference for that capacity. So, regardless of how many people buy the pass, the same ...

It was January 1924, and Walt was working on the Alice Comedies. He needed to hire a new “blackener”, also known as an Ink and Paint girl. He asked his employee Kathleen Dollard who recommended her friends younger sister, Lillian Bounds. Lillian remembers Dollard telling her, “I have a job for you, but I’m telling you about it on one condition: don’t vamp the boss.” The deal was, Lilly could apply if she didn’t marry the boss. We all know how well that worked out. The Interview Lilly decided to interview “since the studio was within walking distance from where [she] was living.” Her niece Marjorie Sewell walked her there so she didn’t get lost. When Lillian first met Walt, she remembers him wearing a brown coat, sweater, raincoat and pants. She recalls, “I had no idea of vamping him, I never had such a thought in my mind. He didn’t even have a suit.” She was offered $15 a week, which, according to inflation is about $213.75 a week today. She took it and began working for the Disney ...